On Daily Routines, we profile successful leaders, entrepreneurs, artists, executives and athletes to explore their routines, schedules, habits and day in the life.
In 2010, Emily Weiss was working as an on-set styling assistant for Vogue, when she was inspired to launch a beauty blog. As the story goes, she was chilling out on a beach in Connecticut when she came up with the name — Into the Gloss.
Moving quickly, she started a logo, brainstormed some content ideas, spent $700 on a camera and had an acquaintance help her build a website. Weiss debuted the blog in September that year with a post about Nicky Deam, who was working as a publicist at KCD at the time.