On Daily Routines, we profile successful leaders, entrepreneurs, artists, executives and athletes to explore their routines, schedules, habits and day in the life.
At 23-years old, Kim Perell was on top of the world. Fresh out of college, she joined a rapidly growing start-up called Xdrive Technologies as employee number seven. After raising over $120 million in funding, the company quickly scaled to over 300 employees in under two years.
For a young Perell, who was working as the company’s director of marketing, she was living the dream. But things quickly went left. According to a CNN article, Xdrive’s core business focused on data storage wasn’t generating enough revenue and the company went bankrupt.