Editorial / Health & Wellbeing

Beyond Fitness Apps: How Integrated Health Platforms are the Future of Personalised Well-being

We’ve come a long way from just counting steps and calories with our health apps – Do you remember the early days when they were all about logging your daily steps and maybe inputting what you had for lunch? Or even when your training plan suddenly came off paper and into your phone in a handy app.

Fast-forward to today, and we’re talking about integrated health platforms that cover everything from workouts and guided meditation to menstrual cycle tracking. Apps that know your body better than you know yourself, and intuitive suggestions that make you second guess if your phone is listening to you. 

The Evolution of Health Apps

Not so long ago, whipping out your phone to log your run, count your steps, and keep track of your calories was all the rage. We had multiple apps going at once because they were all separated and wearables were just a blip on the radar. From general health tracking to health condition-specific apps, the accessibility of health care, tracking and diagnosis, has evolved dramatically. 

Today, as a society we’re becoming more conscious of our health and technology has boomed. We have multifaceted apps that fit so smoothly into our daily lives. Instead of dealing with one app for fitness, another for nutrition and perhaps a period tracker too, it’s all integrated into one health platform because let’s face it, life is complicated enough right?

Your entire well-being in your pocket

Integrated health apps have made managing our well-being more accessible than ever. We’ve realised that being healthy is a holistic journey that encompasses physical, mental and emotional aspects. A lot of health apps these days have decided against the cookie-cutter approach where everybody is the same (because we’re totally not) and using AI and data to approach well-being. Not to mention the ability of wearables to seamlessly weave their way into our daily lives. With the global medical wearable tech market to be estimated at a worth of $12.7 billion, we’re connected more than ever to our health needs, and maybe even pre-empting a health condition. 

Platforms like Femtek go beyond the basic needs of health and wellness to encapsulate a 360-degree approach to women’s health and take into account menstrual cycles. 

Why integrated health matters

Ladies, you know that your menstrual cycle is more than just a monthly occurrence. It’s a powerful biological rhythm that affects your entire body, from your energy levels to your mood. Integrated health apps like Femtek provide you valuable insights into how your cycle influences your well-being. 

Integration like this empowers you with the knowledge and tools to make informed decisions about your health. With these platforms, you’re not just counting your steps, you’re understanding your body, tracking your progress, and making better choices for your overall well-being. 

Imagine you’re keeping an eye on your cycle while tweaking your workouts accordingly. Recovery days? You got it. Optimising your nutrition based on your menstrual phases? Check. Everything you need is neatly packed into one user-friendly app. 

Or how about sitting in an appointment with your GP or health professional and they’re asking you questions about your blood pressure, your heart rate, your blood glucose level or even how regular your menstrual cycle is? 

We can now conveniently provide that information and even download that data and provide it to health professionals thanks to our handy health platforms that take the guesswork out of it. 

Health isn’t a one-size-fits-all all. It’s personal, it’s ever-evolving and it’s more exciting now than ever. Integrated health platforms are setting the stage for a healthier and happier you.

These apps are like a reassuring hand on your shoulder saying “You’ve got this”. They provide a more comprehensive approach to your well-being, making it easier to stay on track. 

About Author

Hey There! I’m Chloe Craig, Chief Marketing Officer at Femtek. We’re on a mission to disrupt the wearable market with female-led and female-specific health tech and apps. I’m here to spark your curiosity into the world of health & wellness and drop some knowledge bombs along the way.