Adelle Petropoulos is the PR & Communications Manager at FOREO, the world’s leading beauty-tech brand, founded in Stockholm, Sweden in 2013.
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Let’s start with your background! Can you share with us your career journey and what you’re currently up to?
My career journey so far has been non-linear to say the least. I started as a makeup artist working part time at Napoleon Perdis whilst studying my double degree of Criminology and Literature at Monash University.
Within a year I had moved up to head office as the lead Makeup Stylist and Head Educator for Australia. During my time I got the chance to experience many other roles in the company that broadened my business development skills within the beauty retail environment. During the pandemic, I decided to make the move with an opportunity to lead education and communications at FOREO Oceania whilst still working as a freelance makeup artist on the weekends.
FOREO has given me the opportunity to explore journalism and beauty editing, lead education around the brand which includes running masterclasses and content creation and be the spokesperson for all communications related tasks. I’m proud to say I’ve moved on to PR and Communications Manager at FOREO working with our global team which so far has been amazing, am still pursuing makeup artistry on the weekends and dabble in a bit of content creation.
We’d love to know what a typical day is like for you. Could you describe a recent workday?
A typical day-in-the-life starts out by scrambling to the coffee machine (can’t say I’m a morning person) and heading into the office with my furry friend Suki (my little whippet).
As PR and Communications Manager, tasks vary from day to day but catching up on my emails and writing a prioritised to-do list consumes my first hour. The time difference between the global team and myself in Australia means the emails come flooding in when I’m fast asleep.
I split up the morning by actioning these emails and completing tasks for our local Oceania market such as setting up training sessions, providing educational material for retailers, creating online learning for new product launches or catching up with the team for local project updates. Lunch will usually consist of running Suki along the beach to stretch our legs.
After lunch I dedicate most of my afternoon to creating press releases or writing blog pieces for MYSA (FOREO’s online blog). I then wrap up my day, head to Crossfit with Suki still glued to my side and then head home for dinner and some life admin.
Can you define work-life balance for yourself and share with us your approach in maintaining it?
I work 7-days a week with FOREO and servicing my clients on the weekends, so work-life balance is really important to maintain my sanity. I make sure to prioritise Crossfit Monday through to Friday as it’s important for my mental health to remain active and break up my day.
I also make sure to schedule family dinners during the week and catch up with friends on the weekends. I always take the time out during some evenings to digest a novel or take suki for a long walk if I feel energised enough.
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Change is constant, and it’s essential for growth. Have you made any lifestyle changes in the past year to improve your work-life balance?
The biggest change I’ve made in the past year is being kinder to myself. Prioritising my mental and physical health has made a massive difference to my work-life balance and is essential in being able to function and be present.
We’re always on the lookout for new resources! Can you recommend any books, podcasts, or newsletters that have helped you in your journey towards balance?
I have loved listening to the ‘She’s on the Money’ podcast for financial balance or I’m a sucker for any fictional novel, either under the genre of crime or gothic romance, to engulf myself in.
Before we wrap up, do you have any final words of wisdom or insights on work, life, or balance that you’d like to share with our readers?
Life is as hard as you make it so remember to have fun, giggle a lot and do day-to-day things that bring you joy.
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