Directors / Founders / Interviews

Balancing the Grind With Indianna Roehrich, Founder & Managing Director of Simply Social MGT

Indianna Roehrich is the Founder & Managing Director of social media agency Simply Social MGT and host of the podcast, The Social Report.

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1) To kick things off, could you tell us a little about your career background and current role?

I started my Social Media Agency, Simply Social MGT back in May 2015. I was in my final semester of University, studying a Bachelor of Professional Communications at RMIT University and started implementing what I was learning at the time for real clients. Before I knew it, I had 5 clients under my belt before completing my degree.

It made sense to continue to grow my business and give it a good hard go. Prior to that, I completed an Advanced Diploma of Business and Diploma of Business. Simply Social MGT allows brands to have the ability to communicate new products and services through versatile social media channels, which engage their consumers wherever their day takes them.

We enable our clients to be at the forefront of worldwide social media trends. Almost five years on, I’ve expanded the business to offer a PR arm, Simply Public Relations MGT, a luxury spaces hire arm, Simply Spaces MGT and hosting a social media podcast, The Social Report.

2) What does a day in the life look like for you? Can you take us through a recent workday?

No two days are the same – It’s really a balancing act however, I wouldn’t have it any other way.

A recent workday started with a team meeting, a content shoot in the morning, where our team developed stop motion gifs, imagery and video content for a fashion client, followed by a social media strategy meeting, a pick up of a new collection range, media pitching and well it doesn’t stop there, each night I’m up posting and monitoring the content created for our clients.

Timing is key for social media so we work around the clock to ensure a job is complete.

3) Does your current role allow for flexible or remote working? If so, how does that fit into your life and routine?

Yes, it does, however, with social media being 24/7 there is no switch off button, you have to be re-active. Same goes for PR, if any opportunity arises or your client needs to be apart of an event, you have to make it happen.

In terms of remote working, 1-2 times a year I’ll work from New York, to see which trends are predicted to happen across social media. It’s important to travel, educate your eyes and expand your network.

4) What does work-life balance mean to you and how do you work to achieve that goal?

It means everything, when I first started my business, there was no work-life balance, now I need to have this, in order to run a productive operation and have a clear mind. I try and schedule in time for myself, whether this be a Pilates class or walking my dog.

5) What do you think are some of the best habits or routines that you’ve developed over the years to help you achieve success in your life?

  • Delegate: to grow my business, delegating has been key.
  • Planning ahead: I like to key in main dates ahead of time, to ensure we are prepped for the year ahead.
  • Incorporate exercise into my week: A simple run or pilates class allows me to just focus on one thing at a time and it’s a great way to break up the work day.

6) Are there any books that have helped you improve over the years?

I’m currently reading This is Marketing by Seth Godin.

7) What is the number one thing you do to make sure you get the most out of your day?

Write down a list of top priority to least priority. This keeps me on track.

8) If you could read an interview about work-life balance by anyone, who would that be?

Gary Vaynerchuk.

9) Do you have any last thoughts on work, life or balance that you’d like to share with our readers?

Make time for you, and it will make a world of difference to your work productivity.

If you’d like to have a conversation with us about how you balance the grind, get in touch with us!

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About Author

Hey there! I'm Hao, the Editor-in-Chief at Balance the Grind. We’re on a mission to showcase healthy work-life balance through interesting stories from people all over the world, in different careers and lifestyles.