David Krupp is the Founder & Director of The Influencer Store, a licensing company that works exclusively with social media creators to develop product lines.
1) To kick things off, could you tell us a little about your career background and current role?
The majority of my career has been in the social media space, starting at MySpace before helping to launch the first ever social media influencer agency in Australia, Nuffnang, back in 2009.
I grew that business from scratch to become a multi million dollar, market leading business and helped define and develop an industry in the process. My last role was managing social media influencers at IMG where I built the biggest network of TikTok influencers in Australia.
I have just launched The Influencer Store, the world’s first licensing agency for social media influencers, meaning we build branded product lines for influencers.
2) What does a day in the life look like for you? Can you take us through a recent workday?
My days are really varied. They can include product development workshops with my influencers and manufacturing partners, marketing and content sessions with influencers or looking for new influencers to partner with.
Today has been about responding to emails from interested businesses who want to partner with me and preparing for an interview I have on TickerTV tomorrow morning.
3) Does your current role allow for flexible or remote working? If so, how does that fit into your life and routine?
I am lucky in that I can work anywhere where there is an internet connection, at the moment that is from home. This makes my life much easier as there is no commute which means I have more time to sleep and exercise in the morning before sitting at my desk. This has been a huge bonus during the COVID period.
4) What does work-life balance mean to you and how do you work to achieve that goal?
The biggest aspect of work-life balance for me is exercise and choosing when I want to work. Exercising first thing in the morning is a great way to clear my head and think about the day ahead. My day would not be as productive without it.
Choosing my hours is critical too as it means I can do things that are non-work related during the day if needed, without worrying that I am going to miss a deadline. And I think for the most part, the world is becoming more comfortable with employees working their own hours too which is great.
5) In the past 12 months, have you started or stopped any routines or habits to change your life?
Yes, I have made the conscious decision to exercise to start off every working day. I will run or walk every morning. Given motivation can be tough, I have downloaded the app called ‘aaptiv’ which is essentially a personal trainer for your ears and I use that to run to – it has been very helpful.
I am also in the process of changing my diet, looking to eat more fresh produce, more fish, less meat and less processed foods. Not only does this have obvious effects on health but I like the discipline it brings to my life.
6) Do you have any favourite books, podcasts or newsletters that you’d like to recommend?
I’m really into podcasts at the moment. My favourite business podcasts are “What The Flux” and of course Gary V (in small doses).
7) Are there any products, gadgets or apps that you can’t live without?
Definitely the podcasts above and the aaptiv app I mentioned earlier. Other apps that get a lot of airtime at the moment are LinkedIn, TikTok and Instagram.
8) If you could read an interview about work-life balance by anyone, who would that be?
Well known entrepreneurs like Richard Branson and Gary V.
9) Do you have any last thoughts on work, life or balance that you’d like to share with our readers?
I stake no claim to being an expert in this but I can talk about my own experiences. What I know works for me is starting the day with exercise and being organised and knowing what my day looks like before that day begins. Most importantly, I think it’s about ensuring you can fit your work around your life, not the other way around.
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