Georgia Faure is the Head of Digital at Avid Collective, a growing network of seven digital media brands reaching over 6 million Australians each month.
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1) To kick things off, could you tell us a little about your career background and current role?
I’m Head of Digital at Avid Collective. We’re a network of seven digital media brands, and we engage audiences across a variety of passion points on our social pages and websites.
All our brands communicate through a unique short-form video format that we call ‘video articles’, and we’re currently publishing over 1,500 videos a month.
I’ve worked with some of Australia’s biggest brands and publishers over my career. I went from the (social) news desk at Nine News, to managing some of KFC’s earliest social campaigns, to engaging communities and developing the social strategy for Macca’s, to getting a great taste for craft beer on the James Squire brand.
Since then, I’ve been on the journey with Avid Collective, growing my role as the business grows.
2) What does a day in the life look like for you? Can you take us through a recent workday?
We start our days with a morning call to get a vibe for the day and align. Then my days generally involve scoping and developing campaign strategies for our clients. I also work closely with the content team, and by ‘work’ I mean ‘harass them on Slack with requests and a healthy amount of memes’.
3) Does your current role allow for flexible or remote working? If so, how does that fit into your life and routine?
Absolutely. We encourage everyone to work as best suits them. I tend to work half the week from home and half in the office – which is great because I get my energy from other people, and can balance at-home time, with engaging time at work where I take control of the Sonos and force the whole office to listen to my tunes (RnB Fridays are a huge hit).
4) What does work-life balance mean to you and how do you work to achieve that goal?
The concept of being able to achieve full work-life balance is a fallacy – there are always moments in your life when work is going to be a priority, or your friends or family take precedence over anything else. Recognising this goes a big way to helping my outlook.
5) In the past 12 months, have you started or stopped any routines or habits to change your life?
Yep, it’s a cliche – but I’ve taken up meditating. I have to absolutely force myself to do it every day, but I’ve found that if I can meditate and exercise every single day, I’m a much better person to be around.
6) Do you have any favourite books, podcasts or newsletters that you’d like to recommend?
The Tim Ferriss Show is a long-time favourite podcast of mine, but if you’re looking to lose yourself in a story then Radiolab is a classic.
I’ve also binged Season 2 of ’13 Minutes to the Moon’ recently – it’s totally immersive. I’ve also recently completed Hillary Mantel’s ‘Wolf Hall’ series which is a complete work of art.
7) Are there any products, gadgets or apps that you can’t live without?
I have three salt lamp nightlights which I switch on at night time, I find they’re really helpful to offset all the blue light from sitting by the computer screen all day.
8) If you could read an interview about work-life balance by anyone, who would that be?
Kris Jenner. Her work is her family, and her family is her work. That’s balance, right?
9) Do you have any last thoughts on work, life or balance that you’d like to share with our readers?
Whenever you can find the opportunity to laugh, take it. It’s easy to get lost in the seriousness of it all, but creative thinking and problem-solving require a lightness of thought that can sometimes only be found in play.
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