Harrison Cox is the Head of Growth & Digital Marketing at Vamp, a global influencer marketing and mobile content creation platform.
1) To kick things off, could you tell us a little about your career background and current role?
My first full time job was in the health & fitness industry as a marketing coordinator for prominent supplement company EHPlabs. It was here I cut my teeth in the digital world running campaigns across paid social and managing athletes around the world to produce content.
From there I moved to Rocket Agency to see how I could apply my paid media knowledge to grow businesses in multiple industry vectors outside just health & fitness. The breakneck speed of agency life forced me to gain new skills across all areas of paid media, digital marketing strategy & project management.
These two formative career experiences have led me to my current role as Head of Growth at Vamp – a company that is on a quest to revolutionise the way influencer marketing can achieve positive outcomes for businesses with a combination of incredible platform tech & an innovative content creator base.
As Head of Growth, my mission is to scale Vamp’s operations by onboarding new clients & influencers via digital marketing automation until we are the most recommended content creation platform on Earth. It might sound like a daunting task but I love the daily challenge this provides.
2) What does a day in the life look like for you? Can you take us through a recent workday?
I’m a massive morning person so a typical day often starts with a coastal walk and/or swim before work, followed by diving into the tasks that require the most brain-power whilst I am energetic after breakfast. These are things like building campaigns across digital channels, formulating go-to-market strategies, or coming up with new creative ideas to test.
Then I make time to touch base with members of my team to quickly catch up on our various projects, before heading to the gym around lunchtime to get myself moving again.
My afternoons will consist of collaborative internal meetings or presentation-style meetings with clients. If I have evening calls with international team members, I’ll often take a break to read and get away from screens for a bit before hopping back on.
3) Does your current role allow for flexible or remote working? If so, how does that fit into your life and routine?
Vamp has a fantastic flexible working policy & I’m very grateful to be able to work remotely when I need to. Currently we have a handful of days where everyone from all teams is in the office and we are also expected to link up with our primary teams in office once or twice a week.
Since the majority of my job does require a decent amount of hours to manage digital campaigns and formulate reports, the ability to WFH allows me to get through this grunt work with minimal distraction. This means I can enjoy the social aspect of days when everyone is in the office and use this time to collaborate in person or share ideas about cool stuff we can work on together.
I also managed to negotiate remote working before the pandemic made it mandatory whilst at my agency job. I linked up with a digital nomad program in February 2020 and worked remotely in South Africa for a month and a half.
It was one of the best experiences, and although my former boss was initially apprehensive, there was no dip in my productivity even though I happened to be taking client calls from a safari lodge. I believe this is what remote working can evolve into one day as employees establish a level of trust that will become normalized and somewhat expected when job hunting in the future.
Until international travel goes back, I’ll certainly take the ability to enjoy morning swims and midday gym sessions for the time being.
4) What does work-life balance mean to you and how do you work to achieve that goal?
To me work-life balance is the ability to pursue your passions in both your career and personal life without feeling too stressed or overwhelmed. So often we attribute value only to pursuits that provide us with status or financial gain, but ultimately the things we enjoy doing should receive equal attention and recognition.
Part of this for me is recognising that I always want to enjoy what I do for work, so that I’m not flogging myself at a job I don’t like leaving me with less energy to engage with friends, family & passions outside the workplace.
5) In the past 12 months, have you started or stopped any routines or habits to change your life?
I’ve got back into reading for pure enjoyment which is something I haven’t done since school. I’ve also tried to step up my financial literacy since I don’t think this is ever taught properly & many young people are in the dark when it comes to things like filing a tax return or researching investments.
I’ve also added in more mobility exercises to my workout schedule, and they might look silly but I’ve never been more injury-free even though I’m spending more time seated at a desk.
Finally the biggest change was taking some more time to get outside & enjoy nature. More trips to the national parks with friends, catching some rays at the beach or even just grabbing a coffee near the park honestly give me such a lift after spending large parts of 2020 cooped up inside.
6) Do you have any favourite books, podcasts or newsletters that you’d like to recommend?
I loved the NY Times podcast Rabbit Hole – a must listen for marketers since it discusses how social algorithms can be used to radicalise individuals based on content recommendations.
The Flux podcast is great for bite-sized financial news stories packaged neatly for people who don’t have the time to sift through Bloomberg reports.
If you’re after a great read I really enjoyed Pure Invention: How Japan’s Pop Culture Conquered the World by Matt Alt which discusses cultural capital & how pop culture is an incredible economic force across the globe.
7) Are there any products, gadgets or apps that you can’t live without?
Big fan of the Adobe creative suite – particularly premiere pro which has helped me cultivate my own passion project on the side, a YouTube channel all about my love for electronic dance music. I also use Harvest for time tracking. This is particularly useful for identifying meetings that are dragging on or projects I’m getting a bit stuck on and could use some help with.
8) If you could read an interview about work-life balance by anyone, who would that be?
This is definitely a rogue answer, but I’d love to see an interview with Mark van der Schoot, better known by his DJ alias Maduk. He founded the record label Liquicity back in 2008 and has managed to grow it into a global powerhouse with multiple music festivals in countries across the world.
I remember discovering the label in high school through YouTube & have followed Mark’s journey from bedroom producer to business mogul who has also fought hard alongside creators against big record labels in the online copyright realm.
9) Do you have any last thoughts on work, life or balance that you’d like to share with our readers?
Balance doesn’t always have to be a 50-50 split. Sometimes work requires a bit more attention, and if you love what you do, you’ll naturally get stuck into the work that needs to be done. By the same token, don’t feel guilty if you need to take a day off to recharge. Make the time to see the people you care about and do the things that you love to do without feeling like you need to be constantly “on the grind.”
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