Jeannie Assimos is the Head of Content & Communications at Way.com, an automotive fintech platform based in Fremont, CA.
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1) To kick things off, could you tell us a little about your career background and current role?
Sure! I got my start at Entertainment Tonight as a production assistant, where I’d transcribe celebrity interviews, go get bagels, basically do whatever needed to be done! I spent a decade there until I became managing editor of ETonline.
Eventually, the novelty and allure of Hollywood wore off, so I left and then spent another decade at eharmony, where I grew their dating advice site to a profitable part of the business, wrote commercials, and co-hosted The Love Show podcast with the CEO.
It was great, but eventually it was time for a new challenge. Enter my newest role at the super auto app Way.com, where I am working with content, branding, email marketing, SEO, social media, and PR. It’s the challenge I had been looking for.
2) What does a day in your life look like for you? Can you take us through a recent workday?
I start many mornings as early as 6:00 am, talking to the content team who are based in India. Then I might squeeze in a workout and walk my dog Jonny Cash before heading into the office.
Once there, I will typically approve any emails scheduled to go out, check GA for our traffic numbers, write blog content, answer reporter pitches, post content on our social media channels, write copy for OOH billboards, and throw in a few meetings in between! There’s never a dull moment and a lot to get done.
3) Does your current role allow for flexible or remote working? If so, how does that fit into your life and routine?
It does, but for me I interact with so many people and really need to be able to walk downstairs and bounce an idea off our COO or go talk to our VP of data to see if there are any trends to share with reporters, so I love being in the office. I also love a set schedule.
4) What does work-life balance mean to you and how do you work to achieve that goal?
Work-life balance means I check in with myself daily to see where I am energy-wise. Do I need to get to the gym that morning? Or do I need to just relax a bit before I start the day? For me, it’s a day-by-day situation, and I pay attention to what I need and make sure I listen to my intuition. Self-awareness is key.
5) In the past 12 months, have you started or stopped any routines or habits to change your life?
I really try to be consistent with routines – like walking Jonny before and after work, getting to the gym three times a week, and carving out some quiet time. Some weeks I achieve all of this and others I don’t, but I try not to judge myself.
6) Do you have any favourite books, podcasts or newsletters that you’d like to recommend?
I love podcasts recently – Russell Brand’s Under the Skin is fascinating!
7) Are there any products, gadgets or apps that you can’t live without?
Sugar-free Red Bull, DoorDash, and my dog’s Instagram are must-haves for me!
8) If you could read an interview about work-life balance by anyone, who would that be?
I’ve been fortunate enough to meet and interview Deepak Chopra, who is the most relaxed and balanced person I’ve encountered. My former CEO at eharmony, Grant Langston, always found time to run a company, be an awesome dad, and have a side gig as a country singer – and was extremely balanced. So, he would top the list!
9) Do you have any last thoughts on work, life or balance that you’d like to share with our readers?
Don’t be so attached to outcomes. If something doesn’t work it isn’t a failure, it’s a learning experience.
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