Interviews / Marketing & Advertising

Balancing the Grind with Jennifer Wong, Digital Marketing Executive at LANO

Jennifer Wong is a Digital Marketing Executive at skincare company LANO, where she looks after the online and e-commerce channels.

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1) To kick things off, could you tell us a little about your career background and current role?

I started my career in PR and have since worked at e-commerce and marketplace startups, both small and large size. My current (and recent) role is a Digital Marketing Executive at Lano, where I look after the online channels and grow our e-commerce platforms.

2) What does a day in the life look like for you? Can you take us through a recent workday?

It always starts with coffee! That aside, no day is the same, which I love.

Recently we launched a new product and I needed to make sure various digital components were in place for it in different regions – this included designing a website banner, creating email marketing and assembling creative assets and copy for Facebook advertising.

There is a thrill and satisfaction that comes from seeing everything come together in time as well as receiving a good response from customers. If I don’t wake up early enough to exercise in the morning, I will after work.

3) Does your current role allow for flexible or remote working? If so, how does that fit into your life and routine?

We’re a small, close team that works in the office and this makes it easier to share ideas. Our office is close to beaches and walks so I’m looking forward to getting outdoors more, which I really enjoy, as the weather warms up and days get longer.

I’m able to drive to work so I’m no longer trying to make the bus in time or carrying a gym bag on my commute, which is nice.

4) What does work-life balance mean to you and how do you work to achieve that goal?

While I think it is important to establish a boundary between work and life and find a healthy balance between the two, I am guilty of checking my emails outside of work hours. Although I also think this happens naturally when you’re genuinely interested in your work. I make sure to unwind on the weekend.

For me, work-life balance also means taking the time to do things outside of work that makes me feel good, especially when things get busy. For example, I know I’ll benefit physically and mentally from 20 minutes of yoga so it’s important I make the time for it.

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5) In the past 12 months, have you started or stopped any routines or habits to change your life?

I try to do 10 minutes of meditation every morning. It’s something I’ve noticed to be very beneficial when stuck to – it’s all about consistency. We live such busy lives and often don’t take a moment to be present and meditation is a chance to train the mind.

My coworker and I started a new routine where at the start of each day we choose a quote from a little motivation quote book that sits in between our desks – sometimes they are cheesy but it’s a nice way to create perspective and set a positive tone for the day.

I bought an alarm clock and stopped charging my iPhone on my bedside table, it’s a small action that means my phone is not the first thing I reach for when I wake up and I also don’t look at it late at night which has also helped my sleep routine.

6) Do you have any favourite books, podcasts or newsletters that you’d like to recommend?

I highly recommend the book Atomic Habits by James Clear. From it, I learnt that positive change is the compound of small and repeated habits rather than a single successful event.

Podcasts I regularly listen to are WorkLife, How I Built This, Deliciously Ella and Beauty IQ.

7) Are there any products, gadgets or apps that you can’t live without?

LastPass to store my passwords. Google Maps, as I’m terrible with directions. World time buddy when working out multiple time zones for work.

8) If you could read an interview about work-life balance by anyone, who would that be?

Probably Jacinda Arden. Running a country and having a young child would be no easy feat.

9) Do you have any last thoughts on work, life or balance that you’d like to share with our readers?

We spend so much of our time working, so it’s important to enjoy parts of what you do. Also, start when you’re not ready!

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About Author

Hey there! I'm Hao, the Editor-in-Chief at Balance the Grind. We’re on a mission to showcase healthy work-life balance through interesting stories from people all over the world, in different careers and lifestyles.