Krystn Robinson is the Senior Director, Brand Activation at Athletic Greens, a company on a mission is to empower people to take ownership of their health..
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1) To kick things off, could you tell us a little about your career background and current role?
I’m currently Senior Director of Brand Activation for Athletic Greens, a global health company with a mission to empower people to take ownership of their health through a focus on foundational nutrition.
My job is essentially to connect customers to the mission of Athletic Greens by cultivating relationships and creating experiences that center on health and community. My background is in shaping brand experiences, working for companies like Gap, Inc., Amazon, and Sonos.
I also sit on the board of Sol Sisters, a Bay Area-based non-profit focused on ensuring that women from all backgrounds have access to opportunities for personal and professional evolution
2) What does a day in your life look like for you? Can you take us through a recent workday?
My days are relatively routine. I workout most mornings around 7am which helps me feel like I’m starting the day with a bit more focus. Because I work from home, it helps the mornings feel less chaotic – no commute to contend with.
But, because I work from home, after my workout there are a lot of zoom meetings and laptop time. I try to break that up by walking the dog between meetings so I don’t get trapped inside all day.
3) Does your current role allow for flexible or remote working? If so, how does that fit into your life and routine?
Yep! Athletic Greens is actually a fully remote company which is great. Being able to work from anywhere means I can go visit my family and work from there without having to take time off, but it also means more flexibility in general and not feeling tied to one location or time zone.
4) What does work-life balance mean to you and how do you work to achieve that goal?
For me it’s really about flexibility and low-guilt. I’m pretty hard on myself so balance is just about not feeling bad if I log off at 4 to go to yoga, or being able to be present for my friends and family without obsessing over whether or not I’ve missed an email.
It helps that I work for a company that supports that, but it’s also important for me to communicate needs and boundaries with my leadership and my team so that we all have an understanding of what’s important to us that enables us to do our best work.
5) In the past 12 months, have you started or stopped any routines or habits to change your life?
I’ve definitely started some routines this year, not necessarily with the deliberate intent of changing my life but they’ve definitely had positive impacts. I started drinking AG1 by Athletic Greens while I was interviewing for my current role with them last November. I’ve stopped drinking coffee in the afternoons, and I’ve started going back to hot yoga sculpt in the evenings. I genuinely attribute this combination to helping me sleep better which has made such a difference.
6) Do you have any favourite books, podcasts or newsletters that you’d like to recommend?
My favorite newsletter hands down comes from The Wie Suite which is a community of women leaders and creators. A book I love that helped me with balance is called Essentialism: The Disciplined Pursuit of Less by Greg McKeown. It outlines how to focus on doing only the essential things – focusing on only the right work as opposed to focusing on everything which tends to be counterproductive and lead to burnout and overwhelm.
7) Are there any products, gadgets or apps that you can’t live without?
Definitely Sonos speakers and Spotify – music is important to me and I like it on throughout the house all day, even if just for background noise. My Google Calendar app – seems basic but I literally wouldn’t know up from down without it – being able to see my family calendar, personal calendar, and work calendar in once view just makes life easier.
Drinking AG1 by Athletic Greens every day has also been a game changer for me, not just because I work for the company but it really has made a difference in my energy levels throughout the day.
8) If you could read an interview about work-life balance by anyone, who would that be?
Elaine Welteroth – her book More Than Enough inspired me exponentially and it would be interesting to see a book from her written from this angle.
Steph Curry – such an incredible human, athlete, businessman, husband, and father – people rarely ever asks men “how they do it all” and I would love to see his take on this.
9) Do you have any last thoughts on work, life or balance that you’d like to share with our readers?
Be kind to yourself and don’t feel bad prioritizing things that make you feel full and happy – great work will flow from there.
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