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Balancing the Grind with Lauren Hansen, General Manager & Marketing Consultant

Lauren Hansen has worked with some of Australia’s leading wellness & lifestyle brands, and here she shares her highlights and the decisions she made to find that work-life balance.

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1) To kick things off, could you tell us a little about your career background and current role?

Way way way back when, I studied a Bachelor of International Business and after a few years of work experience went on to complete a Master of Marketing. I’ve always had a passion for health & wellness so the most exciting time of my career was with Swisse Wellness (acquired by H&H Group) from 2011 to 2021. 

After 10-years with the business, I did not have a year that was “BAU”, each as exciting and challenging as the next! I started as the Marketing Manager for Swisse and over my journey with H&H Group, led global expansion, new brand integration and innovation, and spent 5-years living in London as GM. We worked hard and it was an incredible experience to be a part of a business with a strong team and performance culture. So many great achievements, mentors, memories and friendships as a result of my time with Swisse.

Since moving on from H&H in 2021, I’ve continued to work with some ex-Directors of Swisse who have launched new wellness, skincare and nutrition brands. My current role is consulting to Buy Aussie Now as General Manager – an online marketplace that sells and supports 100% Aussie-made and owned brands.

2) What does a day in your life look like for you? Can you take us through a recent workday?

I started consulting earlier this year to support my daughter’s transition to school and find that family/career balance we all need! I work 3-days and usually spread the hours across 4-days, that way I can be around for school hours. I exercise first thing, get the kids ready and start my work day with a team check-in and review of priorities. Buy Aussie Now is a start-up so we are lean and hands on team. 

Daily, I review sales, customer feedback, website and marketing analytics and propose ways Buy Aussie Now can improve the offer & conversion tactics for the next day and beyond. I also spend 1-2 hours finding and connecting with new Aussie made brands to promote on the platform. 

3) Does your current role allow for flexible or remote working? If so, how does that fit into your life and routine?

100% flexible, however I find that 90% of the time I work from home because it gives me the option to squeeze more into my day – like walking my daughter to school (via coffee!), a Pilates class at lunchtime and the washing. I don’t know if working from home will be forever, but for now it immensely benefits me and our family so I’m going with it!

4) What does work-life balance mean to you and how do you work to achieve that goal?

Personally, I feel I’m as close as I’ll ever get to optimum work-life balance, however it has come with making different choices and some level of compromise over the roles I’ve pursued, remuneration etc.

I do believe it’s a mindset of measuring your success based on your entire life (happy family and social life), not just on work achievements.

5) In the past 12 months have you started or stopped any routines or habits to change your life?

I stopped working at night and it has been a game-changer. I’ve become more realistic about what I can deliver each day and an overall better planner because the option of “catching up” once the kids are in bed is removed.

6) Do you have any favourite books, podcasts or newsletters that you’d like to recommend?

My absolute favourite is The Motherkind podcast. I listen habitually each week and Zoe has talked about so many topics that as an ambitious working mum, I have benefited from the practical content and advice given.

7) Are there any products, gadgets or apps that you can’t live without?

  • A shared Gmail calendar to get my husband and I on the same page about life, work and kids’ plans.
  • Apple Watch Fitness app to keep me accountable for daily steps, standing time and exercise goals.

9) Do you have any last thoughts on work, life or balance that you’d like to share with our readers?

To achieve my current state of work/life balance, it’s taken 12-months of re-setting priorities for myself and the family, being honest about what is and isn’t working for me and then making changes.

Writing down what’s important to you and the reason you made these changes helps on the days when the balance isn’t in check. There is also a component of the personal discovery of being and doing enough as you are. 

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About Author

Hey there! I'm Hao, the Editor-in-Chief at Balance the Grind. We’re on a mission to showcase healthy work-life balance through interesting stories from people all over the world, in different careers and lifestyles.