Biz Dev & Sales / Interviews

Balancing the Grind with Louise Magnifico, National Business Development Manager at PodcastOne Australia

Louise Magnifico is a National Business Development Manager at PodcastOne Australia, a part of Southern Cross Austereo, where she has worked for close to a decade.

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1) To kick things off, could you tell us a little about your career background and current role?

My media career began in London 2004, I did an internship at Sony Music London in the artist relations department. Upon returning to Sydney I received a full time position in publicity for Sony Music Sydney, looking after radio and press.

I was then headhunted into working in a successful PR firm for a year, I then decided that I’d like to work in radio agency sales and started my role at Macquarie Media.

After a few years at Macquarie they asked if I would go to Melbourne to help set up MTR and help sell 2GB, 2CH and SEN. I was then headhunted to work at Southern Cross Austereo, I then had my son and returned back to the SCA Sydney office after my maternity leave.

In August 2019 I received my role as national business development manager for a branded podcast with PodcastOne Australia which is part of SCA. I’ve been with SCA business for over 9 years.

2) What does a day in the life look like for you? Can you take us through a recent workday?

My day starts early with getting my almost 7 year old ready for school, plus meditation and exercise are mandatory as this helps my energy for the day.

Each morning I set my work goals which consists of clients I’d like to approach, content ideas, workshop’s internally, client meetings and maintaining my current business opportunities.

End of day I enjoy looking at everything I’ve achieved, gratitude.

3) Does your current role allow for flexible or remote working? If so, how does that fit into your life and routine?

I’m very blessed to be part of SCA, they have looked after me for over 9 years particularly as a working single mother.

COVID has given me a great work-life balance, I’ve had some great success in my role and personally. I’ve been more present across all aspects of my life. I also have amazing leadership that supports me, really important.

4) What does work-life balance mean to you and how do you work to achieve that goal?

Being able to drop my son to school, exercise at lunch or early morning and be able to pick my son up from school. Flexibility of hours has helped me achieve both success in work and personal life.

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5) In the past 12 months, have you started/stopped any routines or habits to change your life?

The two big non negotiables every day for me is mediation for 20 minutes and exercise. They have improved my mental health and work and personal lives.

6) Do you have any favourite books, podcasts or newsletters that you’d like to recommend?

Podcasts for me are the greatest way to learn new things living a busy life, you can multi-task and listen. The Life of Greatness on the PodcastOne Australia Platform with Sarah Grynberg is amazing. She speaks to international thought leaders, Entertainers and spiritual trailblazers.

7) Are there any products, gadgets or apps that you can’t live without?

My One Giant Mind meditation app and PodcastOne Australia app.

8) If you could read an interview about work-life balance by anyone, who would that be?

Gabby Bernstein.

9) Do you have any last thoughts on work, life or balance that you’d like to share with our readers?

Putting time in each day to recharge your mental wellbeing will change your life.

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About Author

Hey there! I'm Hao, the Editor-in-Chief at Balance the Grind. We’re on a mission to showcase healthy work-life balance through interesting stories from people all over the world, in different careers and lifestyles.