Paul Rogers is a Partner at Adrenalin Marketing Solutions, a channel agnostic agency that has partnered with brands, such as Rosemount Wines, TNT, Blackmores, Dulux.
1) To kick things off, could you tell us a little about your career background and current role
I moved to Australia from London back in 1995, when I launched a new interactive TV system for five-star hotels for Thorn EMI.
From there, my digital and technology knowledge grew, and I ended up with Fujifilm Australia as part of the team that planned Fujifilm’s migration from film to digital. That’s a book in itself right there!
From there I began phase one of my Adrenalin Marketing Solutions career, before moving to Portugal for a year with the family. After that, I became CEO of Camera House, the photographic retail group, before recently rejoining Adrenalin Marketing Solutions as a partner.
Throughout its history, Adrenalin Marketing Solutions has partnered with many well-known household brands, including Johnson and Johnson, Rosemount Wines, TNT, Blackmores, Dulux, Revlon, BP, SC Johnson, Schering Plough and James Hardie. Current clients include Epson, Panasonic, Autodesk, Nisbets Catering and Zodiac Pool Systems.
Adrenalin is known for its innovative marketing campaigns, and I love the variety that our creative idea-led approach brings to each day.
2) What does a day in your life look like for you? Can you take us through a recent workday?
Here’s a snapshot of a typical day: I wake up at 6.00 am, sort the dog out, drink a hot lemon water and make sure the kids are logistically OK. At 7.30 am I go for a walk with my beautiful wife, before starting work at 9.00 am.
My most recent day, I had various Zoom meetings, phone calls and emails, and the day was punctuated by a coffee and some left-over char siu pork. At 5.00 pm I close the laptop and start work on tomorrow’s left-overs: chicken tikka masala. We have a family dinner at 6.30 pm, I take a crack at the SMH cryptic crossword, and am in bed by 8.30 pm, where I read, then sleep.
3) Does your current role allow for flexible or remote working? If so, how does that fit into your life and routine?
Absolutely. My working life with Adrenalin Marketing Solutions is always extremely flexible and partly remote even without lockdown restrictions.
It’s great to have that flexibility to allow for both business and personal priorities to be considered and balanced when needed. In our industry, there is no ‘daily routine’ per se, every day delivers so many new and different opportunities to work on.
4) What does work-life balance mean to you and how do you work to achieve that goal?
I see the balance as a trichotomy of life, work and sleep. All three elements need attention, consideration and nurturing. It’s never a linear process and you must accept that. There will be times when one component needs to be the temporary winner of your energy and focus. The problems arise when one of the three is permanently winning: that is not balance!
5) In the past 12 months, have you started or stopped any routines or habits to change your life?
I have significantly reduced my intake of coffee, alcohol, and chocolate. It needed to be done. I have replaced a coffee within the first 10 minutes of waking with a lemon water.
6) Do you have any favourite books, podcasts or newsletters that you’d like to recommend?
Feel Better, Live More by Dr. Rangan Chatterjee.
7) Are there any products, gadgets or apps that you can’t live without?
AirPods, any form of speaker, and the app Lumosity (don’t be stingy and buy the full version, it’s great for the brain).
8) If you could read an interview about work-life balance by anyone, who would that be?
9) Do you have any last thoughts on work, life or balance that you’d like to share with our readers?
Don’t judge your work-life-sleep balance on someone else’s. Your true balance and any changes you make need to reflect what works for you, your family, your friends and your business.
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