Sally Cordukes is the Digital & E-Commerce Manager at Caprice Australia, where she manages all the digital marketing activity across their brands.
1) To kick things off, could you tell us a little about your career background and current role?
My current role is Digital & E-Commerce Manager at Dri-Glo and Caprice. I manage all digital marketing activity across both our licensed and vertical brands, then the other half of my role is to strategise and project manage our E-Commerce website builds from start to finish, from CX strategy to marketing strategy, and everything in between. Then, once launched I oversee all the many moving parts of managing an e-commerce brand.
Career background wise, I’ve really dipped my toe in pretty much every e-com role you could think of; from Customer Service, PR & Sales, Marketing through to product development as a Brand Manager. Digital Marketing and E-Commerce though is the perfect mix, it combines a little bit of everything.
2) What does a day in your life look like for you? Can you take us through a recent workday?
Wake up (check my emails on my phone in bed – a bad habit, I know) and then I walk the dogs for an hour and dive right into the day. Urgent emails, assigning tasks and checking to see if the team needs help with anything.
I’m a pretty fluid worker and change tasks a lot. I try to eat lunch, which I only usually remember if I’ve organised myself on a Sunday. Then I’ll always take the dogs out at about 2 pm for another stroll.
3) Does your current role allow for flexible or remote working? If so, how does that fit into your life and routine?
Caprice and Dri-Glo are great and super flexible when we are allowed in the office – there’s a mandatory 2 days in and the rest can be WFH. I generally like to do Tuesday – Thursday in the office as Mondays and Fridays are really admin days to get on top and ahead of emails.
I’ve also implemented a wellness hour for my team where they can take a (paid) hour to start late, have a long lunch, finish early or really whatever they like during office hours. No questions asked!
4) What does work-life balance mean to you and how do you work to achieve that goal?
Making time for yourself and your relationships. Although we’ve been living on top of each other for 18 months now, I make an effort to disconnect mentally from work on weekends and do things with my partner and also just for me. This usually looks like cooking and dropping off plates of food to friends so we don’t eat it all, and taking long strolls with our two dogs.
5) In the past 12 months, have you started or stopped any routines or habits to change your life?
I exercise daily now, which I have never been able to successfully do. I consciously make time to do an online class every evening at 6 pm during the week, and morning workouts Saturday & Sunday. It’s the one thing that is just for me, and I try to be pretty strict about it.
6) Do you have any favourite books, podcasts or newsletters that you’d like to recommend?
ADHD for Smart Ass Women is the new podcast that I try to listen to daily when I walk the dogs. I was diagnosed with ADHD earlier this year, which has been such a major lightbulb moment for me and really gave me so much clarity around myself on a personal and professional level. Listening to the first few podcasts about ADHD symptoms and RSD was so validating.
Listening to other women talk not only about the challenges and frustrations but also the incredible things they achieve because of their ADHD really helps motivate me! It’s a gift being neurodiverse, and it’s really helped me hone in on my strengths and become better in all aspects of my life by understanding my ADHD.
7) Are there any products, gadgets or apps that you can’t live without?
I don’t want to say my phone, but I love my phone. Who doesn’t? I have endless curiosity and will literally google anything to understand it better. I also love taking photos, capturing moments is important to me, even the mundane ones, perhaps because I’m so forgetful.
I deleted my personal Instagram because it really fed my anxiety, but I adore TikTok. It’s so immersive and intuitive, so when you need to destress and disconnect from reality it’s fab.
8) If you could read an interview about work-life balance by anyone, who would that be?
I’d love to read any work-life balance from any and every power-house woman! Us gals have got to stick together.
9) Do you have any last thoughts on work, life or balance that you’d like to share with our readers?
That balance looks different on any given day. And that you should never be afraid to ask for help!
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