When you talk to Sheridan Rollard, one thing comes through straight away: she genuinely cares. As the owner of Shine Skin & Body, she’s built her business on the same values that guided her as a therapist and trainer — compassion, consistency, and a belief that results mean more when people feel supported along the way.
In this chat, Sheridan shares how she leads her team with empathy, why proper training is non-negotiable, and what she’s learned about balance after years of juggling clients, staff, business growth, and personal challenges. From the late-night “witching hour” when ideas strike, to the award-winning facials that keep Shine’s clients coming back, Sheridan’s story is about building a business that works for people — not the other way around.
You’ve gone from therapist to trainer to owner. How has that journey shaped how you run Shine Skin & Body today?
As beauty therapists we’re naturally caring people. We see our clients through all stages of life, so you can’t just see them as a number or a transaction. That belief shapes not only how I lead my team, but how I want our clients to feel every time they walk in the door – genuinely cared for and never rushed or ‘sold to’. Results are important, but they should always come with compassion.
I lead my team the same way – with care and compassion. I don’t just look at whether someone hit a KPI, I look at how they showed up for their clients.
Having been a trainer for many years, I also see how much value there is in proper training and support. Too often businesses expect people to hit the ground running, but growth doesn’t work like that. People need time, guidance, and space to build confidence. And that’s not just technical, it’s about mindset and mental health too.
I often think of that saying: “What if I train them and they leave?” But the real question is, “What if you don’t and they stay?” That’s something I live by.
At Shine, that mix of care, high standards, and consistent training is what keeps both our clients and our team thriving.
Running a growing salon while training your team and staying hands-on must be a juggle. What does a typical day look like for you now?
We don’t open until 12pm most days because we work late three nights a week, which gives me that quiet time to plan, write, and think in the mornings. Once the team arrives, I shift gears into mentoring, training, and supporting clients. It’s where I get to be hands-on in a different way, more about connection and guidance.
My husband Jason and I run Shine together, and it’s very much a shared vision. He’s learned so much about skin over the years and brings a grounding energy that balances my drive. We’ve learned how to balance our strengths, support each other, and still make sure we’re a couple. At the end of the day, balance for me isn’t about having everything perfectly scheduled, it’s about doing what fills you up, caring for the people (and pets) you love, and making sure the business serves your life, not the other way around.
Lately, my days have also changed as I navigate the grief of losing my dad. It’s made me rethink balance in a deeper way. I’m learning to give myself space to feel and heal, while still showing up for my team and clients. Some days that’s easier than others, but I’m learning that grace for yourself is as important as discipline.
I do have what my husband calls my ‘witching hour’. Around 10pm, all the ideas for Shine Skin & Body flood in, and my husband just laughs. I think that spark is part of who I am, it’s how I process, create, and keep dreaming, even in the hard seasons.
Shine is known for its award-winning extraction facials. What’s the secret to creating treatments and training programs that really stand out?
When I design a new treatment, I always come back to three things: listening, knowing your audience, and being creative.
Listening means paying attention to clients, my team, and what’s happening in the wider industry. Clients today come in with information from TikTok and Instagram, some helpful, some not, but it still gives insight into what they’re thinking and what they care about. My team is in the rooms every day hearing those conversations, so their feedback is a big part of how I shape what we do next.
Then it’s about knowing your audience. I once heard a quote that stuck with me: “It’s about knowing your audience and what they care about.” That applies to everything-from how we market to how we design treatments and train our team. Our clients don’t want overdone skin or long recovery times; they want healthy, radiant skin that fits into their lifestyle. So, every new treatment starts with that in mind – repair the barrier first, then decide what the skin truly needs.
Creativity is where it all comes together. Machines and products are available to everyone now, so the real point of difference is how you combine them. With 27 years in the industry, and a career built on constant learning, I’ve developed a deep understanding of how each modality works on its own. That knowledge lets me safely combine them to create something unique. It might be pairing a peel with IPL for more even tone, exploring new-generation peels that deliver results without irritation, or blending carbon facials with extractions for a deeper cleanse. When you understand the purpose and limits of each tool, you can bring them together without over-treating.
The same principles shape how I train my team. We don’t just teach ‘how’ to do something, we teach why we do it. In one-on-ones, I listen to what’s working for them, where they’re seeing results, and where they need support. From there, we adapt our training and evolve our treatments. It’s a two-way conversation that keeps us growing and keeps our standards high.
You take a holistic approach to skin care, looking at internal wellbeing as well. How does that show in your work with clients?
There are no brick walls within the body, everything is connected. You can’t separate what’s happening internally from what we see on the skin, and that’s where our approach really stands out. At Shine, we go beyond surface-level analysis. We use face mapping as a diagnostic starting point to help us understand what’s driving what we see. It’s not just about treating a breakout or dryness; it’s about finding why it’s there in the first place. The middle of the forehead can point to digestion, the chin and jaw to hormones, and the temples to kidney stress. It’s an investigative process that helps us uncover the real story behind the skin.
One of the biggest changes we’ve seen in recent years is the awareness of how stress shows up in the body. Sensitivity, perioral dermatitis, redness, dryness, breakouts, even accelerated ageing, all of these can stem from a dysregulated nervous system. With the rise of anxiety and the fast pace of modern life, that link has never been clearer. Our role is to help calm that internal chaos and rebuild balance, because healthy skin can’t exist in an overwhelmed body.
Hormones are another major influence. They affect every cell and process in the body. In the skin, we see their fingerprints in almost every condition we treat. You simply can’t get real results without addressing internal and external factors.
That’s why our consultation process is so detailed. We don’t just look at products or treatments, we ask about sleep, stress, diet and supplements. A simple example is whey protein. It’s derived from cow’s milk and supports muscle growth through hormonal stimulation, but those same hormones can accelerate acne. It’s small details like that which change outcomes.
We also collaborate with naturopaths if needed, ensuring our clients are supported on every level. This is what makes our results different. We’re not guessing or masking symptoms, we’re investigating, educating, and treating skin in the context of the whole person. When you understand that, the results go from temporary improvement to true transformation.
As a leader, how do you stay inspired and keep your own skills fresh while mentoring your team?
I stay inspired because I genuinely love what I do. I’ve always been drawn to the creativity of designing facials that deliver real results for clients. Now that I’m not in the treatment room as much, I have more time to focus on developing new treatments and refining the client experience, which I love.
I’m also deeply inspired by the shift in my role – from being a therapist to becoming a leader. I’ve been diving into what that really means: understanding how I show up, how my energy impacts the team, and who I need to become to move past any personal or professional blocks. That kind of inner work really interests me. I read a lot of books on leadership and mindset, and I love having open conversations about it. The growth I do on myself shows up not only in me, but also in how the team performs, and even in how we support our clients who are navigating their own life changes.
Every client reminds us about why we love our job, the results! Whether they’re just beginning their skin journey or we’ve been caring for them through different stages – acne, scarring, ageing or menopause. It’s a privilege to guide them and learn from them along the way and see their confidence grow.
I keep my skills fresh by staying curious. I attend conferences, connect with my reps who are always full of insights, and share ideas with other clinic owners. The industry is wonderfully supportive, and those conversations often spark new ideas. We also work with a business coach, which helps me see things from new perspectives.
That mix of creativity, self-development, and collaboration keeps me inspired as both a leader and a lifelong learner.
What routines or boundaries help you balance the demands of business with your own life and wellbeing?
I don’t know if balance is ever something you fully master. Some days I get it right, and other days I definitely don’t, and that’s okay. It’s just the ups and downs of running a business, and honestly, I wouldn’t change it.
Since learning to regulate my nervous system, there are many more good days than there used to be. It transformed how I lead and how I live. It was difficult, but it changed everything.
I’ve had three burnouts in my career, and I can see now it wasn’t the business, it was me. I realised I was leading from a place of martyrdom instead of balance. I grew up watching my dad work hard, and I thought that was what success looked like. I pushed myself to do the same, trying to manage the salon and treat clients at the same time, leading by example through sheer effort. I thought working harder was the answer, but it eventually wore me down.
Doing the work on myself changed everything. I learned that leadership isn’t about being the busiest person in the room, it’s about being the calmest. I’ve learned to regulate my nervous system, to give myself space, and to let go of the need to prove my worth through effort.
Right now, I’m also navigating grief after losing my dad, and that’s been its own kind of challenge. The business keeps going, the world keeps moving, and some days that feels really hard. I’m trying to not fill my days completely, to give myself some grace, and to let things be slower when they need to be, again some days I’m better at it than others. I’m incredibly lucky to have the support of my team and my husband, they help carry the weight when I can’t.
So, balance for me isn’t about rigid routines or perfect boundaries anymore. It’s about being honest with where I’m at each day, making time for meditation, having space to think, and allowing life to happen in between. Work still fuels me, but now it does so in a way that feels healthy and sustainable.
