For Matthew Boyle, Honey Biotics began as a simple market stall side hustle—a way to make pocket money. But when customers started returning with life-changing stories of healed skin, the mission shifted from sales to service. Now leading a brand that challenges pharmaceutical giants, Matthew opens up about the steep learning curve of leadership, why he protects his mornings from the “reactive” trap, and the specific habit he uses to stay grounded when the pressure peaks.
You mentioned that this started as a way to make pocket money at local markets before you realized the life-changing impact it was having on families. How did your personal routine and mindset have to change when you went from a market stall holder to the Managing Director of a brand challenging pharmaceutical giants?
When I first stepped into the role, one of the biggest adjustments was learning how to manage my time and energy properly. Finding a healthy work–life balance was harder than I expected, and I quickly realised that being organised and deliberate with my days was essential. What hasn’t changed is how customer-focused I am. Hearing real stories from families living with chronic skin conditions is what pushed me to grow Honey Biotics beyond a market stall. Making a sale is one thing, but witnessing genuine improvements in people’s lives—that’s what keeps me motivated, grounded, and committed to building the brand with integrity.
At Balance the Grind, we’re obsessed with how successful people start their day. Do you have a morning routine or a set of non-negotiable habits that helps you prepare for the unpredictability of running a business?
Because I’m often working late, I treat mornings as protected time. They’re about resetting and preparing myself for whatever the day brings. I’ll usually exercise while listening to a podcast or audiobook—it helps clear my head and shift my mindset from reactive to intentional. That consistency, even if it’s a small window, gives me clarity and perspective before the pace of the day kicks in. It means I’m less rushed, more present, and better equipped to handle the inevitable unpredictability of running a growing business.
You spoke about your grandfather Lindsay’s persistence being the lesson that stuck with you. In the startup and SME world, there is a fine line between persistence and burnout. How do you recognize when you need to step back and recharge?
I’m still learning where that line is, to be honest. I went into business for myself because of the freedom it promised, but I don’t think I fully appreciated how much responsibility and commitment that freedom would require. What keeps me going is purpose. Honey Biotics exists to genuinely help people, and I believe deeply in what we’re building. That belief becomes a powerful motivator—but it also means I need to be mindful of pacing myself. I’ve learnt to pay attention to when my energy dips and to step back when needed, because long-term impact requires sustainability, not burnout.
Given the brand is so deeply tied to nature—specifically the bees and sustainable farming—does nature play a role in your own downtime? When you aren’t working, how do you switch off?
Absolutely. I tend to keep things simple. Stepping outside, watching the bees, spending time in the garden, or going for a walk can be incredibly grounding. Being surrounded by nature helps put everything into perspective. It’s a reminder that there’s a rhythm to life beyond emails, deadlines, and decision-making. That pause is important—it reconnects me to the values behind Honey Biotics and why balance matters, both personally and professionally.
We know the summer rebound effect is a major focus for the brand right now. On a personal level, as we head into the Australian heat, are there any specific wellness hacks or changes you make to your own diet or lifestyle to handle the summer season?
I try not to overcomplicate things. I drink more water, eat lighter meals, and plan outdoor activity early in the morning or later in the evening when it’s cooler. Mentally, I also let the season set the pace. Summer naturally invites slightly slower mornings and more downtime, and I lean into that rather than fighting it. Listening to your body—and respecting the season you’re in—goes a long way in maintaining energy and overall wellbeing.
You’ve mentioned that customer testimonials, like the woman who said you made her smile again, stick with you. On the really hard days—when logistics fail or stress is high—is there a specific practice you use to remind yourself of that greater purpose?
Customer stories are everything to me. They’re the heartbeat of the brand. On difficult days, I often go back and read them—I actually keep a folder of messages and testimonials for that reason. It’s a simple practice, but it’s incredibly powerful. It restores perspective and reminds me that no logistical issue or stressful moment outweighs the real-world impact Honey Biotics is having. That sense of purpose is what keeps me moving forward, even when things get tough.
