Welcome to our Women in Tech series, where we spotlight trailblazing women who are forging new paths and making significant strides in the tech world. Today, we’re delighted to introduce you to Maddy Mewing, the dynamic Seller Lead for Magnite in Australia.
Maddy’s journey is one of dedication, insight, and a relentless drive to bring value to the ever-evolving landscape of programmatic advertising. With an unwavering commitment to ensuring Magnite’s solutions resonate deeply with publishers and broadcasters alike, Maddy is actively pushing boundaries to foster commercial success. This commitment doesn’t just end at her desk; it spans deep into her interactions, collaborations, and her constant effort to leverage feedback for product enhancement.
Beyond the professional realm, Maddy’s perspective on being a woman in tech provides an invaluable insight into the challenges and triumphs faced by many in a traditionally male-dominated industry. Guided by visionary mentors, both male and female, Maddy’s experiences have been shaped by leaders who challenge gender norms and advocate for a workplace where diverse opinions reign supreme.
Join us in this eye-opening conversation as we uncover Maddy’s remarkable journey, her vision for the future of advertising, and Magnite’s pivotal role in shaping the industry. Delve into her insights on fostering an inclusive workplace culture, the initiatives promoting diversity, and her advice to budding women in tech.
Hi Maddy, welcome to Balance the Grind and congratulations on your new role as Seller Lead at Magnite. Can you tell us about your responsibilities and what you hope to achieve in this role?
I’ve been the Seller Lead for Magnite in Australia for over a year now.
In my role as the leader of Magnite’s expanding omnichannel publisher team in Australia, I am actively engaged in collaborating with our broadcaster and publisher clients on a daily basis, with the main goal to drive further commercial success.
This close interaction allows me to gain a deep understanding of their needs across various platforms and provide the necessary support they require, and it’s my goal to ensure we can continue to build value and deliver results through our solutions.
I also collaborate with our product development team to continually enhance our offering by leveraging the insights and feedback we gain from our clients, and aim to turn these into actionable steps to improve their experiences.
As part of my responsibilities, I also work hand in hand with the growing omnichannel publisher team to nurture their talent and support their ongoing development to ensure we continue delivering valuable guidance and service to our clients.
How do you see the advertising industry evolving in the next few years, and what role do you see Magnite playing in that evolution?
I think it is a really exciting time to be part of advertising and the programmatic realm. There are many aspects to be excited about which have the potential to reshape the industry for the better.
I am finding it fascinating to observe the evolution of Publisher’s and Buyer data strategies and how they will be served programmatically as we prepare cookies to deprecate. We at Magnite are working really hard to develop our data suite and facilitate a range of options for data sharing to be easily transacted.
Secondly Streaming, I think it’s a very bright future for Streaming and growth of this channel is predicted to grow across the coming years, with more Ad funded Streaming
Programmatic advertising will continue to grow and advance in our market. As a leader in this market, Magnite is well positioned to play a pivotal role in shaping the industry’s future. Through our SSP solutions, we are able to empower publishers with cutting edge tools and tech to maximise their monetisation potential and future-proof their strategies both locally and globally.
Magnite has a strong presence across the world, with offices in bustling New York City, sunny Los Angeles, mile-high Denver, historic London, and down under in Sydney. Can you tell us more about the culture at Magnite and how the company fosters a sense of community and collaboration across such a geographically diverse team?
At Magnite, our work impacts what millions of people read, watch, and buy. We strive to cultivate an environment of continuous growth and collaboration. We’ve built a strong and diverse team of individuals who share an alternative perspective, challenge the status quo, and aren’t afraid to raise the bar.
Magnite invests externally in organisations including She Runs It, an organisation dedicated to the support and advancement of women in all facets of marketing, media and tech, which includes complimentary memberships for all employees, and access to mentoring programs and ongoing programming.
Magnite also has a partnership with Percent Pledge, Magnite’s giving and volunteering platform, called Magnite Gives. The platform helps support employees’ favourite causes to create an ongoing, collaborative culture of giving back at Magnite. In keeping with this spirit of giving back, in early June each year, Magnite hosts a global volunteer week during which employees have the opportunity to make a difference in their communities. This year, we hosted 13 global volunteer events across the globe in which 200 Magnites participated and helped give back to their communities.
As a woman in a leadership role in the tech industry, how have you navigated the challenges and opportunities of working in a male-dominated field? Have you faced any specific obstacles, and how did you overcome them?
I’ve actually been very fortunate to work with some great men who have mentored and empowered me throughout my career at GroupM and now, Magnite.
I have also worked with visionary female leaders who aren’t held back by any perceived gender roles, which is what I also try to practise and preach.
Our SVP, Head of JAPAC, Juliette Stead has truly been a fantastic mentor for me. It has been an inspiration to see her operate and lead such a tight knit team across the whole JAPAC region while simultaneously navigating her role as a woman and mother in this industry.
I believe a company’s leaders should place a great level of importance on cultivating a company culture that values and supports women and appreciates that a diversity of opinions and experiences is key to an organisation’s success.
How can we encourage more women to pursue careers in tech, and what initiatives or programs do you think would be most effective in attracting and retaining female talent?
I believe we are fortunate to work in an industry that is well supported by governed bodies such as the MFA and IAB who advocate for women, diversity and flexibility – with two female CEOs Sophie Madden and Gai Le Roy at the helm!
Publishers and tech companies have also stepped up to the plate to support women even further, by pledging for better gender ratios, flexible working hours and generous maternity leave.
I think our industry has also delivered in spades when it comes to education and development. Advertising bodies, tech companies and publishers have all built an abundance of courses and resources that are really informative to grow our knowledge and skill sets. .
I also believe that the more you learn and the more time you invest in staying up to date with emerging trends and tech, the more encouraged and empowered you will be to put your hand up for a challenging role, and be adaptable as you come across new challenges. In the spirit of building knowledge, the Magnite team offers Magnite University, which is a suite of courses that seasoned industry experts and innovators at Magnite have developed to help publishers and buyers successfully navigate the ever-changing media and advertising landscape. Magnite University offers on-demand learning options to help level up your ad tech skill set and take your career to the next level.
How does Magnite support diversity and inclusion in the workplace, and what initiatives or programs do you have in place to ensure all employees feel valued and supported?
At Magnite, we’ve always been committed to ensuring we nurture diverse talent through inclusivity and flexibility.
We believe investing in diversity at every level leads to greater success within organisations – we do so by diversifying voices within Magnite, cultivating a culture in which employees feel safe as their authentic selves, and sponsoring investment strategies to support Magnite’s local communities.
Through Magnify, Magnite’s diversity, equity, and inclusion steering committee, we strive to establish a culture that empowers our team to invest in social responsibility and to contribute meaningful, positive change within the organisation and within our communities.
We also advocate for flexible work practices that create a more supportive workplace for women. As an industry, we need to act to effect change and take every opportunity to create better workplaces. Diversity of skills, perspectives, and professional experience will be what underpins the success of our industry into the future.
What advice would you give to women who are just starting their careers in the tech industry, and what are some key lessons you’ve learned throughout your career that you think would be valuable for others to know?
First of all, I’d like to emphasise that tech is actually fun. It’s also always evolving which is what makes it so interesting. That means it can quite often feel intimidating too. My advice is not to hesitate to ask more questions and dive deep. Embrace those changes as an opportunity to grow and increase your knowledge so you feel more confident, and don’t be afraid to step out of your comfort zone.
Additionally, get to know as many people as possible within your company and the industry as a whole. Building relationships and trust with colleagues, mentors and other professionals can provide you with invaluable insights and perspectives beyond your immediate team. They can be your sounding boards and offer unique guidance or advice based on their own experiences.
All in all, embrace the dynamic nature of this industry and stay curious.
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