Kate Lillian Muir is the founder & director of a good plan group, a strategic communications agency working with arts and culture institutions around the world.
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Describe what you do: I lead strategic communications agency a good plan group.
Working mostly with arts and culture institutions around the world we specialise in sparking, connecting and creating conversation, cultural exchange and commercial growth through dynamic strategies punctuated with impactful ideas and a fresh approach.
We navigate the complexities of modern business, grasp the facets of brand development, formulate considered strategy and develop relationships that cut through noisy markets to focus on effectively realising and elevating impactful outcomes.
If I could be responsible for making the connections that result in the creation of beautiful work for the rest of my life, I’d be the happiest girl in the world.
How do you like your coffee: Long black.
Devices you use: My iPhone 11 and I are symbiotic, my MacBook Pro is always in my handbag and when I’m in the office i’m glued to my iMac.
For content creation I rely on my Canon DLSR, and some DJI products including a gimbal and a small drone. Technology needs to be simple and connected, these devices help me be efficient and ever ready.
Describe your working style in one sentence: Creative, collaborative and connected with several projects going at once and new ideas omnipresent!
What does your workspace look like: Organised chaos! My desk has pens and a note pad at the ready with a pile of newspapers and magazines which feature client editorial, lookbooks and some skincare samples for a new project I’m tinkering on. I love having fresh, bright flowers on my desk. Oh! And, let’s be honest, usually a parcel from my latest online shopping buy!
How does your workspace affect your creative process: Travelling has been a large factor of my career, I feel like I can work well anywhere! When I am in the office, bright natural light and fresh air help me to settle in a focus.
Do you have a favourite playlist for work: It depends on the task on hand, the Richter remaster of Vivaldi Four Seasons is usually on when I need no distractions, otherwise the Spotify Lo Fi | Hip Hop / Chillhop gets a run most mornings and then we switch it up in the afternoons for a more upbeat vibe. Everyone in my team loves a good sing-a-long so we mostly avoid playlists that turn into a karaoke session!
Who would you like to nominate for the next workflow interview: Rob Leigo Robert.
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