In this edition of Workflow, we have The Bassline Group owner, Patrice K. Cokley, talking about how she juggles running an entertainment company, teaching marketing and podcasting.

Workflow is an interview series by Balance the Grind to get a glimpse into people’s working styles and workspaces. If you’re interested in sharing your workflow, submit it here!

Describe what you do: I’m a Marketing/Brand Strategist, Artist Manager, and owner of The Bassline Group, an entertainment company that offers label, marketing and management services to emerging artists. I also teach Marketing at the collegiate level, and in the midst of trying to build my podcast, Rich Off Passion.

How do you like your coffee: Sugar free French Vanilla Creme with 4 splendas.

Device(s) you use: Windows laptop with a one-monitor setup, and a Samsung Note 9.

Describe your working style in one sentence: I’m a planner and like to organize my day. 7am-9am is for self-care (reading, exercising or meditating), 10am-Noon is for focused work, 1pm-3pm is for admin work, calls, meetings, or catching up on industry news.

What does your workspace look like: Pretty simple. My main device is my laptop, so I do a lot of work from there, and I use the monitor for emails, YouTube, or reference work. I always keep Youtube, Spotify, and Gmail open.

Do you have a favourite playlist for work: Not really, I’m a music-head and can easily get lost in it. So I typically do my focused work in silence. When I’m done, I do have a couple of 90s-00s Hip Hop and R&B playlists that I jam to.

Who would you like to nominate for the next workflow interview: An industry colleague of mine, Jacques Bastien.

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