In this edition of Workflow, we have freelance digital marketer Kalinda Atkinson talking about how plants spark her creativity and changing workspaces every few months.
Describe what you do: All things digital – some clients want a full 12-month end-to-end strategy and others just want a tag quickly installed on GTM. It changes daily! I currently have a 50/50 split of direct client work and white labelling work for agencies in Sydney and Melbourne.
How do you like your coffee: I swing between having taste and having none – either a homemade espresso using the Industry Beans Newstead blend or the 90s classic: Nescafe Blend 43.
Device(s) you use: MacBook Air, HP Monitor, and a Google Pixel. Simple.
Describe your working style in one sentence: Value-addy – I like to provide value to my clients, be it through the work I deliver, the knowledge I share, or the recommendations I provide.
What does your workspace look like: Green! Plants keep me calm and elevate the space. I also keep some props around to spark creativity – Rolling Stones telephone, fun coasters, and a couple of kitsch South Korean pens.
How does your workspace affect your creative process: A tonne! If it doesn’t change every few months, I become too comfortable – and I believe that if you want to deliver truly good work you shouldn’t be comfortable. So I try to switch up my workspace regularly. During COVID, it’s been simple things like working on the balcony or in the kitchen. In the pre-COVID days, it’s meant library or cafe-hopping around Melbourne.
Do you have a favourite playlist for work: YES! Anything with piano. Preferably chill/melancholic. My go-to: Piano.
Who would you like to nominate for the next workflow interview: My dear friend Natalie Ruhl – Director of Customer Service at SoundCloud.
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