Workflow with Katrina McCarter, Founder & CEO of Marketing to Mums

In this edition of Workflow, we have Katrina McCarter, Founder & CEO of Marketing to Mums, talking about her love for Chai and creative walking in nature.

Workflow is an interview series by Balance the Grind to get a glimpse into people’s working styles and workspaces. If you’re interested in sharing your workflow, submit it here!

Describe what you do: I’m the founder of Marketing to Mums, a marketing and research consultancy which specialises in helping brands and business owners sell more effectively to the world’s most powerful consumer, mums.

How do you like your coffee: I love Chai and brew up three cups a day with almond milk. I’ve been off coffee for 17 years.

Device(s) you use: My iPhone and MacBook Pro are my staples.

Describe your working style in one sentence: Collaborative. I believe that the magic happens when we work together for mutual gains.

What does your workspace look like: Bare. I’m best when I’ve got a clean desk.

How does your workspace affect your creative process: I’m known for my ability to see things differently. I’m a creative problem solver who comes up with innovative solutions. I find I’m most creative walking out in nature so I’ll invest at least an hour each day out in the bushland near my home thinking up some great new ideas or solutions for my clients’ challenges.

Do you have a favourite playlist for work: I love the silence so I can listen to what’s going on in mind.

Who would you like to nominate for the next workflow interview: Kate Christie, CEO of Time Stylers.

Before you go…

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About Author

Hey there! I'm Hao, the Editor-in-Chief at Balance the Grind. We’re on a mission to showcase healthy work-life balance through interesting stories from people all over the world, in different careers and lifestyles.