Workflow with Nimarta Verma, Brand Strategist at Nimarta Verma

In this edition of Workflow, we have brand strategist Nimarta Verma talking about being a Mocha lover, tidying up her workspace for writing mode and Ludovico Einaudi’s music.

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Describe what you do: I help businesses get a better return on their marketing dollars by articulating who they are, who they serve, and why customers should choose them. It sounds simple, but it’s this level of clarity that makes the companies I work with, stand out.

How do you like your coffee: With chocolate! I’m a Mocha lover.

Device(s) you use: Macbook Pro, iPhone, Airpods.

Describe your working style in one sentence: Organised chaos.

What does your workspace look like: Mostly neat and I’m quite proud of that considering I’m not really a neat person. My workspace was put together thanks to my husband, just after the whole COVID-19.

It’s actually a shared table that sits on the hallway connecting our living room & bedroom. I have a mousepad that my mum got custom made, it’s a picture of hubby and I, so that’s quite nice. Behind me is a photo wall my husband made for us, so whenever I get on Zoom calls people always comment on that.

How does your workspace affect your creative process: When I need to get into serious thinking or writing mode, I make sure my workspace is super tidy. Not just my workspace, the whole room. My husband knows this – every time he sees me tidying up, he knows I’m about to do some serious work. When my workspace/room gets messy I find I become distracted and my mind drifts.

Do you have a favourite playlist for work: Yes, when I’m thinking I can’t listen to music with any lyrics – it messes with my thought process. I am a huge fan of Ludovico Einaudi. His music is great for concentration.

Who would you like to nominate for the next workflow interview: Kathy Rhodes.

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About Author

Hey there! I'm Hao, the Editor-in-Chief at Balance the Grind. We’re on a mission to showcase healthy work-life balance through interesting stories from people all over the world, in different careers and lifestyles.